Cracker Barrel has issued a statement after facing backlash over its controversial logo redesign that removed the longtime image of an old man leaning against a barrel. The company has stated that they will keep the man, known as Uncle Herschel, in branding used around the restaurant and on road signs.
In a message posted to social media titled “Our Promise To You,” the company acknowledged the massive criticism it received.
“If the last few days have shown us anything, it’s how deeply people care about Cracker Barrel. We’re truly grateful for your heartfelt voices,” the statement began. “You’ve also shown us that we could’ve done a better job sharing who we are and who we’ll always be.”
The statement said that Cracker Barrel’s values remain unchanged, despite what critics say is the company going woke: “Hard work, family, and scratch-cooked food made with care.” It reassured customers that fan favorites — from rocking chairs on the porch to “Uncle Herschel’s Favorite Breakfast Platter” — are not going away.
